We are not talking only about recommendations you receive. LinkedIn recommendations are vital to add credibility to your profile. Moreover, it will ensure you are writing your profile using the most searched-for terms.Īlso read: How to use social media to improve your job hunt 5. Thanks to smart technology, LinkedIn offers suggestions for popular skills as soon as you start typing. If, however, a web designer or marketer adds SEO to his or her skillset, the candidate’s value for the employer rises. For an SEO Manager, ‘SEO’ is not a special skill but a minimum requirement for the job. Let’s take as an example LinkedIn skills. In a similar way to Google, LinkedIn uses SEO keywords to connect professionals with one another, which is, after all, the ultimate goal of this network. Describe your career goals and how you plan to achieve them Choose 3 key words – for example, ones from your profile slogan – and build your text around these blocks. Craft your LinkedIn descriptionĪfter your profile picture and slogan, the description is the first thing recruiters see of you, and will influence their first impressions. To give you an example: “Marketing Manager connected to Content Strategy, SEO and Social Media.” A developer might add specialties such as Java, Mobile and UX/UI.įocus on your career goals, because you can build on these keywords once you get to the LinkedIn description.Īlso read: Why you need to think about your online reputation 3.
To stand out, use this field as it’s meant to be used – as a slogan. LinkedIn automatically fills the profile slogan with your current job position and employer – which already shows you how important this is, not only for your contacts in general, but also for recruiters and employers. Make the picture horizontally and preferably in portrait mode.Avoid including bright windows in your shots when shooting indoors.Practice your facial expression.You want to appear warm and friendly.Crop the picture from the top of your shoulder to just above your head. Put your face in the center of the frame.Don’t wear extreme colors such as black, white and red, or hot collars such as hot pink, green, yellow and orange and avoid patterns. Update it every 5 years, or invest in a refresh when you are actively job-hunting: These days, everyone is a photographer, but it’s worth going to a professional to ensure your photo is top quality. In this article, we’ll show you how to enhance your LinkedIn profile in just 6 steps. This makes it all too easy to be overlooked by recruiters. With 7 million users in the Netherlands, and half a billion worldwide, LinkedIn is by far the most important online career platform.
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